Planning for 2022: A Recap of our Live Workshop

Learn about camp and class provider outlooks for next year and review trending topics such as vaccinations, inflation, hiring, and more.

What is your outlook for 2022?

During the recent ActivityHero workshop, we asked camp and class providers to break into small groups and discuss some of the following topics:

  • Do you expect to grow revenue and students in 2022?
  • What did you do this year that you will continue doing?
  • What is something new that you want to try next year?

As a business, it’s a good thought exercise to consider these questions as you make plans for the upcoming year. Do you want to see growth in your business? What steps are you taking to achieve this goal? Were there any takeaways or learning experiences from the last year?

Feedback from our live workshop attendees was overall positive – many hope that vaccinations and less restrictive safety mandates will increase their ability to offer more in-person activities with larger class sizes. Other attendees mentioned that with long waitlists in summer of 2021, they hope families will register earlier in the year rather than waiting until the last minute. Almost all camp & class providers were concerned about staffing and inflation. 

Planning for 2022

In-Person Activities

Expect more in-person summer camps to be operating in 2022

  • 69% of camps surveyed on Facebook said they expect to be larger in 2022. The rest expect to be the same size. 
  • Camps say that public schools are renting again
  • Several large camps are expanding to more cities

BUT staffing is expected to be difficult again

  • Depends on overall hiring shortage 
  • Some camps are cautious about which locations to open again

Online Activities in 2020

Kids ages 6-8 were most common in Spring & Summer 2020 and 7.4% were ages 12 and older.

Online Activities in 2021

In 2021, kids ages 7-9 are the most common

14.9% are ages 12 and older

Higher Prices for Camps

The average session price paid for an in-person camp rose by 3.7%

The average price per hour rose by 3.2% in 2021

This is less than the 2021 inflation rate of 4.8%. CPI forecast to be 2.5% increase in 2022. 

Higher Prices for Camps in 2022

Online Class Prices in 2020 v. 2021

Payment Plans

In July of 2020, research found that 37.65% of American adults had used a BNPL service. Since then, that number has jumped substantially, with 55.80% of Americans now saying they’ve used one of these services. That’s an increase of 48% in less than a year.

Camp and class providers on ActivityHero can utilize our easy system to offer payment plans for families.

Peak Month for Camp & Class Registrations

February was the peak month for many summer camps pre-pandemic

May was the peak month in 2021 for most camps

What will it be in 2022?

Vaccinations & Mask Requirements

Safety protocols continue to be varied across states and change frequently.

Join us LIVE at our next Workshop!

Free Workshops

Monthly Power Hour

Join us for an upcoming workshop and networking event for kids activity providers. Topics change monthly and have included discussions on small business marketing tips, seasonal registrations trends, and more. You do not have to be a provider on ActivityHero to attend our free workshops. RSVP to receive event reminders and a Zoom link for our next free, monthly workshop.

More from ActivityHero

Surprising Trends in Average Summer Day Camp Prices

According to an ACA survey, 77% of day camps planned to increase prices in 2022. ActivityHero reviewed summer registration data for insights.

5 Ways to Optimize Your ActivityHero Listing

Your ActivityHero listing is often a parent’s first glimpse into what makes your camps and kids’ activities special. Here, 5 tips to heighten its impact.

Staff Training Tips & Best Practices Workshop

This free kids activity provider workshop discussed different ways to conduct group training and self-paced training.

Tips for More School Break Camp Registrations

If you’re only offering camps in summer, you could be missing out on a huge opportunity. Here, 4 tips to help you plan school break camps and workshops.

Tips for Visual Storytelling

Enhance your camp & class business online with these simple tips for taking and editing photos.

Tips to Manage Negative Reviews from Yelp Expert Darnell Holloway

Whether you have reviews on Yelp, ActivityHero, Google, or Facebook, these tips can help you manage your public presence online.

Camp Cancellation Policies 2021

Many camps have updated their cancellation and refund policies due to the coronavirus pandemic. See what others are doing so you can decide what’s best for your camp.

5 Top Reasons Parents Will – or Won’t – Pick a Camp for Their Kids

If you want to position your camp as a top pick for parents, pay attention to how you communicate the top five things that drive camp registration decisions.

Best of 2021 on ActivityHero

ActivityHero hosts the Best of Awards for kids activity providers each year. The final awards were based on the number of votes, reviews and overall rating from families in 2021.

SEO Tips & Tricks

Whether you teach an art or music class, coding, chess or sports camp – let us help you fill your camps and classes with happy kids! In this free SEO workshop, we discuss actionable steps you can take to drive more traffic to your website.