Using Discounts to Grow Summer Camp Enrollments

Use discounts strategically to ensure they contribute to the growth and success of your summer camp.
Discount Strategies for Growing Enrollments

Discounts can be an effective strategy to attract new campers and boost summer camp enrollments.

By offering incentives and lowering the financial barrier, you can capture the attention of potential campers and their families. However, it’s essential to use discounts strategically and thoughtfully to ensure they contribute to the growth and success of your summer camp. In this article, we will explore how and when to use discounts as a powerful tool for increasing summer camp enrollments.

Early Bird Discounts:
One of the most popular discount strategies is the early bird discount. By offering reduced rates for camp registrations completed before a specific deadline, you create a sense of urgency and motivate families to register early. Early bird discounts not only reward proactive families but also help you plan and forecast camp capacity more accurately. Set a reasonable early bird deadline that provides ample time for families to take advantage of the offer while ensuring your camp has sufficient time for preparation.
Sibling Discounts:
Sibling discounts are a great way to incentivize families with multiple children to enroll them in your summer camp. Offer a percentage discount or a fixed amount off the total camp fees for each additional sibling registered. Clearly communicate the sibling discount policy to families to avoid confusion and ensure transparency.
Group Discounts:
Consider offering group discounts to encourage campers to bring their friends or join with a group. This strategy can be particularly effective for attracting new campers who may be hesitant to attend alone. Offer a percentage discount or a special rate for groups of a certain size. Encourage existing campers to invite their friends and reward them with additional incentives, such as camp merchandise or exclusive activities.
Referral Discounts:
Leverage the power of word-of-mouth marketing by implementing referral discounts. Encourage current campers and their families to refer friends and acquaintances to your summer camp. Provide a discount or a reward for successful referrals, such as a discount on the next camp session or additional camp perks. Not only does this strategy help increase enrollments, but it also fosters a sense of community and engagement among campers and their families.
Last-Minute Discounts:
If you find yourself with remaining spots to fill closer to the start of the camp, consider offering last-minute discounts. This strategy can be useful for capturing the attention of families who may be actively seeking affordable summer camp options. Ensure that the discount is substantial enough to motivate families to take immediate action while still maintaining a reasonable profit margin.
Targeted Marketing Campaigns:
When using discounts, it’s important to leverage targeted marketing campaigns to maximize their impact. Identify your ideal target audience and tailor your discount offerings accordingly. For example, if you have a sports-focused camp, collaborate with local sports teams or organizations to offer exclusive discounts to their members. Use online platforms, social media, and email marketing to reach your target audience effectively and communicate the value of your camp along with the discount.
Financial Aid Scholarships

The cost of summer childcare can be prohibitive to some families. Creating a scholarship fund from donations or offering tiered pricing is an option to foster inclusivity at your camp. In addition, ActivityHero offers a managed scholarship program for camp businesses that makes it easy to offer qualifying students a discounted rate. ActivityHero handles all of the eligibility documentation, family communication, and awards financial aid on a weekly basis. Participating programs determine how many scholarships to offer for specific sessions and the lowest price available. However, reduced pricing is not a requirement for a camp to participate in this program. When the scholarship cost is more than the family can afford to pay, they bridge the gap with ActivityHero’s scholarship fund.

Maintain Value & Quality
While discounts can be a powerful tool, it’s crucial to maintain the value and quality of your summer camp program. Discounts should never compromise the overall experience or undermine the perceived value of your camp. Ensure that even with the discount, your camp offers exceptional programming, qualified staff, engaging activities, and a safe and inclusive environment. By providing a memorable and enriching camp experience, you increase the likelihood of repeat enrollments and positive word-of-mouth referrals.

Using discounts as a strategy to grow summer camp enrollments can be highly effective when implemented strategically. Remember to maintain the value and quality of your camp program, ensuring that even with discounts, your camp delivers an exceptional experience. With thoughtful planning and execution, discounts can become a powerful tool for driving summer camp enrollments and fostering the growth and success of your summer camp business.

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