01. 45% of All Searched Activities are Outdoor
Parents want their kids outside. Many continue to struggle with balancing the “new normal” distance learning paired with increased screen time. Outdoor Activities and Non-Contact Sports have much more interest this year, contributing to most of the search inquiries happening on our platform. Horseback Riding and Biking classes, in particular, have been enrolled to capacity with long waitlists. Outdoor Petting Zoos and Outdoor Science Camps also support socially distant learning and have large upticks in popularity too.
Many camps are held at public schools or temporary spaces and these locations are taking longer to confirm this year. You may see a “TBD address” more frequently, which means that the camp is still working on confirming the exact location.
04. Average Session Prices Increased 108%
Average camp session purchase prices have increased from $425 to $888 this year due to longer sessions that have become more common in some areas such as the San Francisco Bay Area. Camp sessions are required to be 3 weeks this summer to support more stable cohorts for COVID-safety. As a result, registrations for 3-week camps have increased by 5,000%, compared to last year.
On the plus side, attending a camp for multiple weeks helps kids make more friends and be more comfortable.
It also gives them more time to master new skills such as art or coding.
Some camps have the same prices per week in 2021, including:
05. Updated Cancellation and Refund Policies
Many providers learned from their experiences last year to better apply more manageable and flexible policies this year. Some camps offer credit toward another registration and don’t offer cash refunds. There’s a wide variation of what’s available.
06. More Options for Deposits or Payment Plans
After last year’s unprecedented cancellation of camp, many have adjusted payment policies this year. More flexibility is now being offered as alternatives to only requiring full upfront payments. Families may only have to pay a small deposit to hold their spots.
This year, 28% of registrations are using a payment plan.
07. Fewer Add-on Options
Extended care availability may also be limited for the same reasons. Based on ActivityHero’s community, we see a 25% reduction of this offering compared to last year.
Some camps offering extended care in 2021, include:
ActivityHero is the leading online marketplace for kids camps, activities, and after-school classes. Families book activities with one easy registration. Activity providers can claim and customize their listing and use online tools to get new customers.